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Increased sales

There are very few ways to achieve increased sales without increased marketing effort. According, to Monetate Report, using a product recommendation system can lead to a 70% increase in sales.
Once you setup an automated recommendation system, you get recurring additional sales without any effort.

Higher retention rate

Happy customers are loyal to your service., whether they existing customers and those about to become your costumers in the near future. And this, actually, translates into increased customer retention.