Being able to predict your sales over different time windows, by key demographic factors, allows businesses to better manage the efficacy of their sales teams.
Analyse how external factors to your business impact your sales patterns, and trends. Factor in your competition actions and analyze how they impact your own performance.
One of the most common uses of predictive modeling is in online advertising and marketing. Modelers use web surfers' historical data, running it through algorithms to determine what kinds of products users might be interested in and what they are likely to click on.